Affiliate program ops
Commission models, attribution rules, policy enforcement, and partner quality controls.
- Contract clarity & clawback terms
- Brand bidding & PPC guardrails
- Fraud signals & traffic hygiene
B2B • iGaming • Performance marketing
Neutral intel for regulated gambling growth teams.
A clean, editorial directory for industry readers comparing programs, compliance posture, and operator marketing operations—without player-facing promotions.
Responsible gaming: this site is informational for professionals. No bonuses, no signups, no inducements.
Category cards
Directory-style overview for B2B readers. No player routing—only evaluation criteria.
Compliance & licensing
Jurisdiction fit, required disclosures, and marketing restrictions mapping.
- License tier & regulator reputation
- Age gating expectations (where applicable)
- Responsible gaming messaging
Brand & product posture
UX signals, support maturity, fairness statements, and dispute handling.
- RNG/testing references (where stated)
- Transparent T&Cs and limits
- Support SLAs and escalation paths
How it works
A simple workflow for building a neutral comparison pack for internal stakeholders.
- Define scope. Pick jurisdictions, channels (SEO/PPC/ASO), and risk tolerance.
- Collect signals. Licensing claims, policy docs, public compliance actions, partner terms.
- Score consistently. Use one rubric; separate “unknown” from “bad”.
- Document decisions. Keep a changelog for audits and partner conversations.
Note: This site does not promote gambling to consumers. It’s a professional reference for evaluating marketing and compliance practices.
FAQ
Common questions from affiliates, operators, and compliance reviewers.
Do you rank or recommend specific casinos?
No. We provide a framework and example fields. Any scoring should be based on verifiable documentation and your legal review.
Do you include bonuses, promo codes, or player sign-up links?
No. This is a B2B informational site. We avoid inducements, player acquisition CTAs, or underage framing.
What should a “compliance-first” marketing page include?
Clear jurisdiction scope, risk disclosures, responsible gaming messaging, and channel rules (e.g., PPC restrictions, brand bidding, creative approvals).
Is the data here real?
The visuals and example metrics are illustrative. Replace with your internal research, regulator sources, and partner contracts.
Build a comparison pack your compliance team can sign off.
Start with the rubric, then add jurisdiction-specific requirements and documented sources.